Fusies en overnames beloven groei, maar veroorzaken vaak onzekerheid en cultuurconflicten. HR speelt een cruciale rol in soepele integratie. Deze whitepaper biedt een routekaart om strategie, structuur en cultuur te verbinden.

We hear a lot about how “leadership drives culture.” And it’s true—but not always in the way people think.

De organisatiecultuur bepaalt samenwerking, motivatie en succes. In deze whitepaper lees je vijf signalen die erop wijzen dat je cultuur verslechtert — en wat je kunt doen om op tijd in te grijpen.

Organisatiecultuur bepaalt hoe mensen denken en handelen. Deze whitepaper biedt een aanpak voor duurzame cultuurverandering via strategie, structuur en cultuur.

When asked to assess an organization’s structure or culture, my first question is always: What is your strategy?

Executive Summary Organizational culture is often treated as an intangible concept, perceived more through atmosphere than action. Yet for culture to support strategic goals, it must be made explicit, observable, and steerable. This paper argues that the most effective way to influence culture is by focusing on specific, desired behaviours that align with an organization's strategic context. Drawing on insights from organizational psychology, sociology, and change management, we demonstrate how behavioural clarity and contextual awareness enable leaders to drive meaningful and sustainable cultural transformation. 1. Introduction Organizational culture has long been recognized as a critical factor in performance, employee engagement, and strategic alignment (Schein, 2010; Denison, 1990). Despite this recognition, efforts to manage culture often fail due to a lack of concreteness. Culture is not merely a "vibe"—it is a system of shared assumptions, behaviours, and norms that guide how pe